Lead Generation 2018-03-20T08:17:24+00:00

Lead Generation

We assist our clients with the tedious process of lead generation: from generating and qualifying leads to getting meetings with promising leads

Generate the right tools

We will create lead customer profile forms and qualification questionnaire that will ensure a successful qualification process getting to the right people faster

Address the right audience

Get your message to targeted leads through dedicated email campaigns run according to industry best practices.

Identify promising leads faster

Get in front of leads with the right profile and most interest for your offer within targeted market segments.

Generate a pipeline of qualified leads

We will get you qualified meetings with the most interested leads within the targeted market segments faster

Tools:

  • Emailing platform

  • Phone qualification Questionnaire

  • Customer Profile

Deliverables:

  • Appointments booked with qualified leads (typically 10 to 30 meetings)

  • Lead qualification sheet for each meeting

Duration: 4 to 6 months

Novoptim has carried out multiple successful lead generation projects using best practices developed over years of operation. We help our clients get face-to-face meetings with the right people quickly.

Case study: Lead Generation #1

Client :

A French company that develops and sells innovative solutions for the delivery of nucleic acids wanted to increase market penetration in Europe. The company supplies a wide range of reagents for the transfection of genes, oligonucleotides and siRNA.

Situation:

The company had established a dedicated team of business developers to sell their high value product line but despite having a worldwide distribution network, their market penetration in large accounts in Europe was not enough. They now wanted to target strategic UK accounts, particularly in the greater London area.

Approach

Novoptim applied its lead generation and qualification methodology to screen the market and book qualified meetings with UK companies, focusing on the pharma and biotech large-scale protein and virus production segments.

Achievement:

Within two months, Novoptim organized 10 qualified meetings at industry accounts in the London area. The meetings generated 9 orders and immediate revenue, ramping up to a substantial revenue the following year.

Case study: Lead Generation #2

Client :

A US company, developing cell- and tissue-based research and diagnostic tests for personalized medicine wanted to enter the European market. The company sells products and services based on its multiplex in situ hybridization platform, which is designed to detect and quantify single molecules of RNA in situ.

Situation:

The company has recently hired two business development managers in Germany and in the UK. They decided to collaborate with Novoptim to speed up client acquisition and shorten the lead generation process to optimize their market presence..

Approach:

Novoptim applied its lead generation and qualification methodology to screen the market and book qualified meetings within the target market segments: pharma discovery, clinical hospital and academic research labs.

Achievement:

Novoptim secured 40 meetings for the two business development managers in Germany, the UK and France within 10 weeks. The short-term outcome was the opening of 18 new accounts, which led to 19 quotes and 10 orders received within 2 months. The conversion rate reported was much higher than usually experienced by the client in this market.