This is a US company providing a range of preclinical services, including in vivo mouse models.
The company is established in its home market and recognized internationally, but it holds only a small market share in Europe. As part of their strategy to grow their European presence, they have recruited a Business Development manager in Germany. In order to raise market awareness for the company and brand and launch a new product based on humanized mice models, they have decided to run a road show to present the technology to audiences in major scientific hubs in Europe.
The business development manager brought Novoptim on board to leverage our expertise in selecting European hot spots and clusters to target. We identified and selected the location for each of the seminars in 5 cities (Basel, Paris, Cambridge Frankfurt and Munich), recruited the speakers and coordinated the event locally for each venue. We also handled invitation and registration management, including phone campaigns to increase participation. For each seminar, Novoptim implemented lead generation and qualification methodology to identify prospects and booked qualified meetings for the BD manager after each event.
Over 250 scientists attended the 5 seminars and hailed it as a success. In addition Novoptim booked 12 qualified meetings for the client, creating immediate business opportunities for the new European BD manager.
Overall the impact for the client was strong, delivering both a jumpstart for the launch of the new product by increasing visibility in Europe and a kick-start for the opportunity pipeline.