Launching your Product

From market reach strategy to healthy commercial pipeline

From market reach strategy to healthy commercial pipeline

Let Novoptim support your corporate marketing, to establish a market reach strategy and select the digital channels to build healthy Marketing Qualified Leads (MQL) pipelines.
Our Experts will:

• Structure a Marketing Activity Plan, with objectives and key focus areas based on marketing Key Performance Indicators (KPI) dashboards
• Define the operational overarching marketing roadmap, including lead identification and qualification activities, emailing campaigns and follow up strategies
• Prepare detailed personas describing the audience targeted and develop ready-to-go marketing content persona based
• Execute the marketing roadmap and report on the most effective tools and digital channels
• Transfer robust MQLs to the Sales team

Case Study

From finding to converting opportunities with inside sales

Let Novoptim enhance or expand your in-house sales capabilities to build/ramp up solid opportunity pipelines.
Our Experts will:

• Prepare the battle cards and establish the inside sales process to convert Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL)
• Develop inside sales channels – including inbound, telemarketing, personalized email, LinkedIn automation
• Implement a systematic and structured qualification process to generate BANT (Budget Authority Need Timing) qualified opportunities
• Work with measurable outcomes, including lead identification, lead qualification and lead conversion to business opportunities
• Initiate sales discussions with prospects and transfer qualified opportunities to your sales team

Case Study
From finding to converting opportunities with inside sales
From strategy to regulatory and submission planning

From strategy to regulatory and submission planning

Leverage Novoptim experience to design scientific marketing strategies based on first-hand data from the relevant experts in the field.
Our Experts will:

• Create impactful scientific Marketing Plans using most effective channels and events (e.g.webinars, roadshows, conferences…) to raise awareness in the community
• Map out relevant health agencies, reimbursement bodies and associated regulatory processes
• Recruit Key Opinion Leaders from Centers of Excellence to establish a European Advisory Board
• Coordinate and lead the quarterly European Advisory Board meetings to collect feedback from the stakeholders and guide the clinical evaluation process
• Establish clinical trials with local Clinical Research Centers and develop country-specific reimbursement strategies

Case Study
Novoptim already did several missions for us. They really understand our needs and are flexible enough to adapt to our schedule. We love working with Novoptim !
Pascal Descargues
CEO, Genoskin
Very fruitful collaboration with a very sharp, dynamic and friendly team.
Stéphane Altaba
CEO, LXRepair
Our collaboration was very interesting and the team gave us valuable feedback.
Charles Baroud
Unit Head, Institut Pasteur

Our experts

Leadership

Séverine Tamas-Lhoustau
Séverine Tamas-Lhoustau
Managing Partner

Management

Rémy Rodriguez
Rémy Rodriguez
Manager
Racha Fayad
Racha Fayad
Manager

Marketing Consultant

Céline Miège
Céline Miège
Marketing Consultant
Mélodie Sassine
Mélodie Sassine
Marketing Consultant
Inga Relich
Inga Relich
Marketing Consultant
Dahlia Saade
Dahlia Saade
Marketing Consultant
Valentin Rousseau
Valentin Rousseau
Marketing Consultant
Delphine Di Martino
Delphine Di Martino
Marketing Consultant
Salima Lassaad
Salima Lassaad
Marketing Consultant
Amine Bouattour
Amine Bouattour
Marketing Consultant

Sales Consultant

Jad El Khoury
Jad El Khoury
Inside Sales Consultant
Laura Benichou
Laura Benichou
Inside Sales Consultant

Any questions?

Need a strategy for establishing and growing your business? Limited in capacity to implement marketing, sales and distribution channels? Whether you’re trying to find your ideal market, launch a product, or expand your existing business, get in touch with our team now, and experience the Novoptim difference.

Get in touch