Towards Global Growth

From understanding your customers to establishing persona based strategies

Voice of customer (VOC) is essential to specify the expectations of your clients and map the customer journey in order to optimize your sales and marketing impact.

Our experts will:

• Conduct interviews with existing customers and experts in the field of interest
• Use the VOC data to define personas and map customer journeys
• Define digital strategies that deliver content to the user through the expected channels
• Elaborate strategies founded on unbiased customer insight, including current and future product development
• Use local VOC to adapt launch processes and channels when expanding into new markets or geographic areas

Case Study
From understanding your customers to establishing persona based strategies
From delegating to implementing your operational marketing

From delegating to implementing your operational marketing

Let Novoptim guide you all the way from assessing your operational marketing processes and tools establishing in-house best practices.

Our experts will:

• Map the existing processes and the tools to identify most effective channels
• Lay out your Marketing Plan with key strategic objectives and overarching roadmap
• Develop personalized marketing KPI dashboards including MQL, SQL, campaigns, meetings, events and conversion ratio to track ROI and business generated by marketing
• Define personas and customer journey to drive targeted campaigns using appropriate channels and integrated multi-media approach
• Execute the marketing roadmap including organization of events, conferences, roadshow, lunch&learns and campaigns…

Case Study

From delegating to implementing your sales channels

Build a direct market presence by leveraging Novoptim as your sales representative to establish your business in Europe.

Our experts will:

•  Allocate a team of skilled Business Development Consultants with scientific education to cover the main European markets
•  Define an impactful Sales Delegation Plan steered by ambitious sales KPI dashboards
•  Work closely with your team and integrate seamlessly in your workflow to streamline the sales process
•  Map the sales cycle and identify highest market opportunities
•  Manage the full process from lead generation to deal closing and provide realistic forecast

Case Study
From delegating to implementing your sales channels
The evaluation by Novoptim’s team of our project was done by reflecting on all aspects of the mission. Indeed after the evaluation of the project, our collaboration has been initiated with a perfect understanding of our organization, market and needs.
Laurent Pépin
Business and international Partnerships Director, Genopole
Novoptim is a great choice for marketing campaigns to generate awareness in the market. The targeted approach is ideal for technology-driven products in a niche market. Novoptim was always focused and well-informed during meetings.
Harry Boeltz
General Manager Europe, Levitas Bio
With Novoptim we were able to put together a targeted and customized market entry plan targeting the major markets of France, Germany, Switzerland and the UK. Novoptim’s sales team helped identify early adopters for our company that served as our reference sites for when we began to establish a direct presence in market. As a result of this measured market entry strategy and working with Novoptim, we now have an exciting and growing business in Europe.
John L. Lubniewski
President and Chief Executive Officer, HTG Molecular Diagnostics

Our experts

Leadership

Séverine Tamas-Lhoustau
Séverine Tamas-Lhoustau
Managing Partner

Management

Rémy Rodriguez
Rémy Rodriguez
Manager
Racha Fayad
Racha Fayad
Manager

Marketing Consultant

Céline Miège
Céline Miège
Marketing Consultant
Mélodie Sassine
Mélodie Sassine
Marketing Consultant
Inga Relich
Inga Relich
Marketing Consultant
Dahlia Saade
Dahlia Saade
Marketing Consultant
Valentin Rousseau
Valentin Rousseau
Marketing Consultant
Delphine Di Martino
Delphine Di Martino
Marketing Consultant
Salima Lassaad
Salima Lassaad
Marketing Consultant
Amine Bouattour
Amine Bouattour
Marketing Consultant

Sales Consultant

Jad El Khoury
Jad El Khoury
Inside Sales Consultant
Laura Benichou
Laura Benichou
Inside Sales Consultant

Any questions?

Need a strategy for establishing and growing your business? Limited in capacity to implement marketing, sales and distribution channels? Whether you’re trying to find your ideal market, launch a product, or expand your existing business, get in touch with our team now, and experience the Novoptim difference.

Get in touch