Sales Pilot

We assist our clients take their product and services out to the market help them adjust their sales strategy.

Increase your sales presence

With our team of Scientifically trained BD consultants we help you succeed in Europe by streamlining sales and market acceptance

Keep control of the sales process

Thanks to our proven methodology and regular feedbacks (weekly, monthly) you keep abreast of all activities done on your behalf

Get a first hand return on your sales potential

We make sure to identify and meet with the right potential end-users at the right institutes, hospitals, and pharma and biotech labs and arrange

Get market Feedback

See how the market responds to your offering and adjust your commercial and sales plans


  • CRM

  • Key account¬†management

  • Sales pipeline management


  • Qualified leads

  • Meetings

  • Seminars

  • Demos & Proof Of Concept

  • Quotes

Duration: 6 to 12 months

With multiple successful introductions of innovative technologies in the European market, we have the right expertise to help increase your sales pipeline

Case study: Sales Pilot #1


A French company develops innovative tools to control the cell microenvironment. It commercialized an instrument for protein printing targeted to academic labs working on micropattern in order to control the development and proliferation of living cells.

Situation :

The company was in the process of launching its first product in the European market. The initial strategy was to identify potential partners and distributors to market the instruments. A partnership was signed with a distributor in France, but the company was short on resources and expertise to address the other European markets.


Novoptim implemented its sales Pilot program, allocating a 50% full-time equivalent resource to cover the targeted European markets (Germany, the UK, the Netherlands, Sweden, Austria and Switzerland). Our BD consultant conducted all sales-related activities on the territory to develop the sales pipeline and generate revenue. Customer data was logged weekly into our CRM and the client database. The effort included Marketing activities and meetings with key opinion leaders to support the sales effort.


Within 9 months, Novoptim sold 4 instruments and developed a healthy prospect pipeline., The client was able to accelerate market access, approach key opinion leaders in the field, create market awareness within the community, and generate revenue.

Case study: Sales Pilot #2


This US company owns a large living tumor biobank of independent tumors across every human cancer type. It serves academic and industry clients as an ex-vivo preclinical CRO providing patient-derived xenografts, cell line-derived xenografts and 3D ex vivo models.

Situation :

The company has established a sales and marketing operation in the US to develop the business in its home market. They deal with European clients directly from the US but this does not allow growing the market. Uncertain about the real market landscape and potential in Europe, the company decided to address the European market through Novoptim.


Novoptim implemented its sales pilot program, allocating a 50% full-time equivalent resource consisting of 2 BD5% time of 2 consultants to cover the major European countries: Germany, Switzerland, the Netherlands and the UK. Our BD consultants conducted all sales-related activities in the territories, targeting large pharma accounts and the biotech industry.


In 12 months, Novoptim opened a number of strategic accounts in Switzerland, Germany and the UK, generating revenue above target and developing a healthy sales pipeline. This initial project led to a larger sales representation project (100% FTE) to expand the coverage and accelerate market development