Strategic Marketing 2018-01-31T09:44:14+00:00

Strategic Marketing

We help our clients to select applications for their innovative technology, assess market potential, and define the most relevant go-to-market strategy.

Define your market

Get market feedback on your innovation, assess the barriers to entry, and get a full picture of the competitive landscape

Connect with KOLs

Hear first-hand from industry leaders and key players on the fit between your innovation and market needs

Hear from end users

Gain insight into each market segment with potential end-user feedback on your innovations, products and services

Get analysis-based recommendations

Get recommendations for market entry scenarios with clearly defined milestones, based on detailed analyses of your offering’s strengths and weaknesses


  • Primary & secondary information
  • Interview contact list
  • Web survey platform
  • Emailing platform


  • Study report with recommendations

  • Product positioning

  • Business Model

  • Go-To-Market strategy

Duration: 4 to 6 months

Thanks to our strong scientific background, we understand innovation and have the capability to find the right applications and market segments. We’re also connected to an extensive network of key opinion leaders and major players in the life sciences industry to ensure we can tap the best collective knowledge pool for your needs.

Case study: Strategic marketing #1


A French biotechnology company had developed a breakthrough technology platform for cell culture under physiological conditions. Their initial business model was to sell reagents, leveraging the platform to build assays based on specific micropattern motifs for better control of the cell microenvironment

Situation :

The company had launched the platform on the academic market to validate the concept and collect market feedback. However, when the industry product was launched, the company ran into difficulty with market penetration.


Novoptim applied its market research methodology to better assess market needs, first interviewing 30 actual users and then performing a wider market analysis. This information was used to perform strategic positioning for the platform.


The resulting go-to-market strategy was judged to have considerable potential, leading the company to hire Novoptim to lead their sales and marketing efforts for another two years. A full sales outsourcing program with one full-time business development resource is now in place.

Case study: Strategic marketing #2


A French early-stage biotechnology company developed cutting-edge 3D neuronal models using the founder's patented a 3D platform for cell culture. The result was a fully mature model of the brain.

Situation :

The founder wanted to evaluate the market potential for the technology, define its positioning compared to existing 2D and 3D solutions, and define the business model.


Novoptim applied its market research methodology to prioritize applications and identify unmet needs. Interviews of 3 key opinion leaders and 15 CNS-focused pharma and biotech experts in Europe and the US revealed challenges in the field and applications of interest. A wide market analysis and strategic positioning exercise showed gaps the technology could fill and informed a competitive positioning strategy.


The full analysis included market size, business model and go-to-market strategy with timelines and milestones, and was instrumental in sizing the round A funding needed to reach the proof-of-concept stage. The quality of the panel interviewed had a strong impact as it resulted in two first model development collaborations with strategic large pharma accounts in Europe.