Understanding your Market

From market research to strategic business decisions

Work with our team as they research and consolidate the relevant market knowledge, to provide an actionable, data-based, go-to market strategy.
Our experts will:

• Carry out a comprehensive market research study, with firsthand primary data from KOLs and experts to define key applications

• Deliver an in-depth understanding of potential market, competitor landscape, target customer insights (KOLs, future end users), and profile relevant personas?

• Develop an effective business model and pricing strategy

• Extend your network by introducing potential partners

• Lead the crucial initial discussions with your first potential customers.

Case Study

From market research to strategic business decisions

From lead generation to first customers

Building on our findings from market research, let our team accelerate your route to market by enabling targeted lead acquisition.

Our experts will:

• Establish the appropriate marketing communication and sales channels
• Build up your initial sales pipeline by identifying early adopters and future champions
• Validate the market and the key applications for your product by interacting with early adopters to get first-hand insights
• Consolidate the initial sales revenue to endorse your business model
• Map the hot spot and the regions with highest potential

Case Study

From market landscape to regulatory requirements

Leverage our in-depth understanding of the scientific and business challenges in molecular diagnostics to get first-hand market knowledge, and provide an actionable, data based, go-to market strategy.

Our experts will:

• Collect and report relevant epidemiological and diagnostic journeys

•Establish market and competitive landscape for targeted disease areas

•Manage interviews to gain insights from relevant KOLs, patient associations and health agencies at national or European scale

•Compare country-specific recommendations and regulatory requirements

•Prepare realistic business models and Go-To-Market strategies for market entry in relevant diagnostic areas.

Case Study

From market landscape to regulatory requirements

Our study with Novoptim began at the start of the confinement. Despite this, the team was always present, attentive, very professional, and their advice was invaluable. Their work allowed us to confirm our market access strategy, to consolidate our offer and, in this unusual period, to find new customers. Thanks to them!

Camille Migdal

President, Cell and Soft

I would like to thank the Novoptim team, Remy, Vincent and Nathalie for their excellent work. We made many progresses in understanding our market, the needs of surgeons and the purchasing process. I really enjoy the interaction with the team and their ideas. I also appreciate the very pragmatic process and the well-structured final report.

Xavier Wartel

CEO, Avatar Medical

Market needs and expectations become clearer week after week, like the pieces of a jigsaw progressively fitting together. Novoptim’s work helped us build our product and service offering, and make our go-to-market strategy more compelling for partners and investors.

Cyril Gilbert

Co-Founder & CEO, Kimialys

Our experts

Leadership

Séverine Tamas-Lhoustau

Managing Partner

Management

Rémy Rodriguez

Director

Céline Miège

Manager

Inga Relich

Project Manager

Marketing Consultant

Clara Mombellet

Marketing Consultant

Dahlia Saade

Marketing Consultant

Pierre Alanou

Marketing Consultant

Simon Bourcier

Marketing Consultant

Tarek Khachab

Marketing Consultant

Valentin Rousseau

Marketing Consultant

Sales Consultant

Karim Chalbi

Inside Sales Consultant

Laura Benichou

Inside Sales Consultant

Paola Noujeim

Inside Sales Consultant

Souhila Ouhab

Inside Sales Consultant

Any questions?

Need a strategy for establishing and growing your business? Limited in capacity to implement marketing, sales and distribution channels? Whether you’re trying to find your ideal market, launch a product, or expand your existing business, get in touch with our team now, and experience the Novoptim difference.

Get in touch