Let Novoptim support your corporate marketing, to establish a market reach strategy and select the digital channels to build healthy Marketing Qualified Leads (MQL) pipelines.
Our Experts will:
• Structure a Marketing Activity Plan, with objectives and key focus areas based on marketing Key Performance Indicators (KPI) dashboards
• Define the operational overarching marketing roadmap, including lead identification and qualification activities, emailing campaigns and follow up strategies
• Prepare detailed personas describing the audience targeted and develop ready-to-go marketing content persona based
• Execute the marketing roadmap and report on the most effective tools and digital channels
• Transfer robust MQLs to the Sales team
Let Novoptim enhance or expand your in-house sales capabilities to build/ramp up solid opportunity pipelines.
Our Experts will:
• Prepare the battle cards and establish the inside sales process to convert Marketing Qualified Leads (MQL) to Sales Qualified Leads (SQL)
• Develop inside sales channels – including inbound, telemarketing, personalized email, LinkedIn automation
• Implement a systematic and structured qualification process to generate BANT (Budget Authority Need Timing) qualified opportunities
• Work with measurable outcomes, including lead identification, lead qualification and lead conversion to business opportunities
• Initiate sales discussions with prospects and transfer qualified opportunities to your sales team
Leverage Novoptim experience to design scientific marketing strategies based on first-hand data from the relevant experts in the field.
Our Experts will:
• Create impactful scientific Marketing Plans using most effective channels and events (e.g.webinars, roadshows, conferences…) to raise awareness in the community
• Map out relevant health agencies, reimbursement bodies and associated regulatory processes
• Recruit Key Opinion Leaders from Centers of Excellence to establish a European Advisory Board
• Coordinate and lead the quarterly European Advisory Board meetings to collect feedback from the stakeholders and guide the clinical evaluation process
• Establish clinical trials with local Clinical Research Centers and develop country-specific reimbursement strategies
Need a strategy for establishing and growing your business? Limited in capacity to implement marketing, sales and distribution channels? Whether you’re trying to find your ideal market, launch a product, or expand your existing business, get in touch with our team now, and experience the Novoptim difference.
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