Strategic Marketing

We help our clients to select applications for their innovative technology, assess market potential, and define the most relevant go-to-market strategy.

Define your market

Get market feedback on your innovation, assess the barriers to entry, and get a full picture of the competitive landscape.

Connect with KOLs

Hear first-hand comments from industry leaders and key players on the fit between your innovations and market needs.

Hear from the end users

Gain insight into each market segment by getting end users feedback on your innovations, products and services.

Receive fact-based recommendations on your Go-To-Market Strategy

Get recommendations for market entry scenarios with defined milestones, based on market feedback


  • Primary & secondary information
  • Interview contact list
  • Web survey platform
  • Emailing platform


  • Study reports with recommendations

  • Product positioning

  • Business model recommendations

  • Go-to-market strategy

Duration: 4 to 6 months

We know innovation Marketing and will support you find the right applications and market segments for your Product or Service.

Case study: Strategic marketing #1


A French start-up has developed a micropattern-based platform for high throughput cell culture under physiological conditions. The initial business model was to sell reagents, leveraging the platform to build assays for a better control of the cell microenvironment

Situation :

The company had launched its product on the academic market and started to have some traction. However, when the industry product was launched, the company ran into difficulty with market penetration.


Novoptim applied its market research methodology to better assess market needs, first interviewing 30 current users of cell-based assays and then performing a wide market assessment. This information was used to design a strategic positioning of the platform.


The outcome of the study showed a clear path to market in a promising application segment. This led the company to ask Novoptim to lead sales and marketing efforts to explore this market opportunity for another two years. A full sales outsourcing program with one full-time business development resource was provided.

Case study: Strategic marketing #2


A French early-stage company developed cutting-edge 3D neuronal models using the founder's patented 3D platform for cell culture. The result is a fully mature model of the brain.

Situation :

The founder wanted to evaluate the market potential for the technology, define its positioning compared to other existing 2D and 3D solutions, and define the business model.


Novoptim applied its market research methodology to prioritize applications and identify unmet needs. Interviews of 3 key opinion leaders and 15 CNS-focused pharma and biotech experts in Europe and in the US revealed challenges in the field and applications of interest. A wide market analysis and strategic positioning exercise showed gaps the technology could fill and developed a competitive positioning strategy.


The full analysis included market size, business model and go-to-market strategy with timelines and milestones, and was instrumental in sizing the round A funding needed to reach the proof-of-concept stage. The quality of the panel interviewed had a strong impact as it resulted in two first model development collaborations with strategic large pharma accounts in Europe.