From understanding your customers to establishing persona based strategies
Voice of customer (VOC) is essential to specify the expectations of your clients and map the customer journey in order to optimize your sales and marketing impact.
Our experts will:
• Conduct interviews with existing customers and experts in the field of interest
• Use the VOC data to define personas and map customer journeys
• Define digital strategies that deliver content to the user through the expected channels
• Elaborate strategies founded on unbiased customer insight, including current and future product development
• Use local VOC to adapt launch processes and channels when expanding into new markets or geographic areas
From delegating to implementing your operational marketing
Let Novoptim guide you all the way from assessing your operational marketing processes and tools establishing in-house best practices.
Our experts will:
• Map the existing processes and the tools to identify most effective channels
• Lay out your Marketing Plan with key strategic objectives and overarching roadmap
• Develop personalized marketing KPI dashboards including MQL, SQL, campaigns, meetings, events and conversion ratio to track ROI and business generated by marketing
• Define personas and customer journey to drive targeted campaigns using appropriate channels and integrated multi-media approach
• Execute the marketing roadmap including organization of events, conferences, roadshow, lunch&learns and campaigns…
From delegating to implementing your sales channels
Build a direct market presence by leveraging Novoptim as your sales representative to establish your business in Europe.
Our experts will:
• Allocate a team of skilled Business Development Consultants with scientific education to cover the main European markets
• Define an impactful Sales Delegation Plan steered by ambitious sales KPI dashboards
• Work closely with your team and integrate seamlessly in your workflow to streamline the sales process
• Map the sales cycle and identify highest market opportunities
• Manage the full process from lead generation to deal closing and provide realistic forecast
Our experts
Leadership
Management
Marketing Consultant
Sales Consultant
Any questions?
Need a strategy for establishing and growing your business? Limited in capacity to implement marketing, sales and distribution channels? Whether you’re trying to find your ideal market, launch a product, or expand your existing business, get in touch with our team now, and experience the Novoptim difference.
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